National Crime Agency Missing People Groupcall
Act now. It’s free! You could save a child’s life

When a missing child’s life is in danger, every second counts. But you don’t need to be a superhero to save the day.

Child Rescue Alert is a nationwide system, run by the National Crime Agency, the charity Missing People and technology company Groupcall which has the potential to save a child’s life in the event that a child is missing and believed to be at imminent risk of serious harm or death. Registration is free and takes just minutes to complete, online or by text. By taking 30 seconds to register, anyone could save a child’s life. 

Register to receive Child Rescue Alerts now

There are a number of ways you can support Child Rescue Alert individually, or as a company, organisation or school. 

The resources on this page are intended to support anyone wishing to promote Child Rescue Alert and encourage others to register for this important system. Please contact for any further information, or to talk to us about organising a Child Rescue Alert sign up event.

Child Rescue Alert text to register

Any Child Rescue Alerts sent via text are free to receive. If you text to register for Child Rescue Alert, you will be charged your standard text message rate as specified by your network provider. Obtain bill payer’s permission before sending a text message. Customer care 02083924571.

Should you wish to donate to Missing People, when asked, the following terms and conditions will apply:

What you will be charged and what Missing People will receive

You may be charged a standard text message rate (dependent on your service provider) if you have registered for Child Rescue Alert or have opted-in (via text) to hear more from the charity Missing People.

For all donations received from text donating, Missing People receives 95p out of every £1 given. For each donation text you send, you will be charged the donation amount plus any associated text message costs (as stipulated by your network service provider).

If you text an incorrect keyword or short code, you may still be charged for the text message at your network service provider’s text message rate.

What your donation supports

Missing People offers a free, 24/7 helpline by phone, text or email to help missing children and adults to stay safe around the clock. For the families left behind, the pain won’t end until their loved one is found. We never give up on either of them. Your donation to Missing People will enable us to be a lifeline when someone disappears. For more information on what your donation supports, please view our latest Impact Report.

Missing People is a registered charity in England and Wales (1020419).

Donation by regular monthly giving

You can also choose to support Missing People by giving a regular monthly gift via text. There are a few things you should be aware of:

You will receive a message with confirmation that you have set-up a regular, monthly gift for Missing People. Your monthly donations will automatically continue each month. You will receive a reminder text the day before your donation is due to be deducted. 

If you would like to skip a month, reply SKIP to the reminder message within 24 hours (text may incur your standard network text message charge). 

If you would like to cease giving monthly to Missing People via text, reply STOP to the reminder message within 24 hours (text may incur your standard network text message charge).

Missing People will receive 95p of every £1 donated through regular text giving.

Using text to donate

If you are under 16 years of age, you must have a parent or guardian’s permission to donate to Missing People via text. You should always obtain the bill payers permission prior to sending a text message. 

Where you can text-to-donate

You can only donate via text from a UK mobile. You cannot donate using text-to-donate services from the Channel Islands, Isle of Man or other non-UK mobiles. If you donate from a UK mobile outside England, Scotland, Wales or Northern Ireland, you may incur additional network charges.

Data protection

Missing People is committed to good practice in the handling of personal data and careful compliance with requirements of the Data Protection Act. Missing People will only use your data to keep you updated on its work, including campaigning and fundraising. Please let us know if you would prefer not to hear from us by emailing Missing People will ensure that your information is appropriately used, held securely and only kept for so long as necessary.

Gift Aid

Your donation may be eligible for Gift Aid. Missing People may contact you on the mobile number provided to offer you the opportunity to Gift Aid your donation. Missing People may request your details for Gift Aid via a return text or through a webpage form. Please note that standard text message rates and mobile browsing fees may apply (dependent on your service provider).


Missing People does not accept any responsibility for any technical failure, malfunctions, congestion, capacity issues or any other problem with any telephone, telephone network line, system, server, provider or otherwise which may result in any text being lost, delayed or not properly received or recorded.

How to unsubscribe

Missing People may contact you in the future on the mobile number provided to inform you about our work and the services your donations are supporting. If you would prefer not to hear from Missing People, please email to opt-out.

Service Provider

InstaGiv provide Missing People with the text-to-donate charitable donation service. InstaGiv are located at 36B The Promenade, Portstewart, County Londonderry BT55 7AE and are registered with PhonePayPlus (Org Number ORG827-63775-82026).

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